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Topic: Gambling Brand Name or Site Functionality? Or Both? - page 11. (Read 3621 times)

copper member
Activity: 2128
Merit: 1241
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I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.
The theme of the topic is which one is important either that is brand name or functionality or both. There is no way to deny the importance of a brand name. If you give a name of a casino which is something like "kkjjksjskkfghgjgjgj" then no one will like this name and also it will not be seo friendly.
sr. member
Activity: 2436
Merit: 324
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
Everything needs to be done at the same time, if you create a good casino with a lackluster name the casino can still become incredibly successful, however it is known that a great deal of the value of a company comes from its brand name, what it means is that since such a name is already recognized by the public then this holds value as you do not need such a heavy marketing campaign to raise the awareness of your brand.

Which means you need to try to give to your casino the best name possible from the beginning otherwise you will need to go through a rebranding campaign, which is always a messy process.
Its name should also reflect out into its services or quality which means that having both good site name and good games or platform offered would be the best tandem which could really be having big chance on

getting some recognition on the current market,although it wont really be that an assurance but at least making your business far off more better towards other competition which is a casual thing to be done
by a business owner and they should really be mindful about their site quality if ever they do missed out on getting a good name for their business.
hero member
Activity: 2688
Merit: 704
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
Everything needs to be done at the same time, if you create a good casino with a lackluster name the casino can still become incredibly successful, however it is known that a great deal of the value of a company comes from its brand name, what it means is that since such a name is already recognized by the public then this holds value as you do not need such a heavy marketing campaign to raise the awareness of your brand.

Which means you need to try to give to your casino the best name possible from the beginning otherwise you will need to go through a rebranding campaign, which is always a messy process.
hero member
Activity: 1820
Merit: 537
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both brand name and the site's function are important. The brand name represents the whole site so it should sound reputable and if a site provides a good service and functions well for its users, it will mark a good reputation and have a positive impact on the whole performance of the site. The impression starts with the brand name and the reputation focuses on the performance of the site.
hero member
Activity: 2954
Merit: 672
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I think both, but the most important is its functionality as you don't introduce your brand to the people, it's what your site can offer to make them stay. With the big competition in the market, it's just natural for gamblers to try different gambling sites, and if you operate a new site and you don't offer anything better than the old and established sites, then surely you will not get clients to sign up on your site.

Reputation over the brand name is more important because reputation can be earned and that would be your brand.
hero member
Activity: 1022
Merit: 667
Leading Crypto Sports Betting & Casino Platform

I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
It's cost a lot, especially you bought a rare and good domain names, it could cost you minimum of 1 BTC or higher. The weird domain name with a number is very cheap since it's hard to remember and anyone would interested when they read the domain name. No one will want to play on such sites: 23bitc0ins, bestgamblersite1 etc. You need to have good of both name and the site functionality, rather than very good in the one side and sacrifice the other side.
Yes both are very important to a start up, because a good domain name truly translate into easy and high patronage since players will not fine it hard to remember the community who will find it attractive and there also the functionality, this both contribute to what makes a good and reputable casino.
hero member
Activity: 966
Merit: 801
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
It's cost a lot, especially you bought a rare and good domain names, it could cost you minimum of 1 BTC or higher. The weird domain name with a number is very cheap since it's hard to remember and anyone would interested when they read the domain name. No one will want to play on such sites: 23bitc0ins, bestgamblersite1 etc. You need to have good of both name and the site functionality, rather than very good in the one side and sacrifice the other side.
full member
Activity: 2464
Merit: 209
Eloncoin.org - Mars, here we come!
I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes, there is a need of connectivity. Even if the brand name doesn't have connectivity, it can be made successful through its functionality. If the particular platform have a reputed parent company, then the trust grows unlike the brand name. So, connectivity is more important for new one into the business.
Of course  good name with great function is indeed one of our main target in finding site but we also knew that this is a rare case so why still seek for that when we can only focus in single choice and that is the functionality , yeah there are several names that advertised here till now with good brand name and great function but the availability now are very tight so if someone wanted to create His site it is hard to find them both.
so at least choose one when you are looking for new site to risk your money.
legendary
Activity: 3444
Merit: 1055
Leading Crypto Sports Betting & Casino Platform
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
I wonder, does having a good name for a gambling business to be built have to spend a lot of money?
I think the name is not the main thing in building a gambling business, because when you have good functionality then whatever name you have in the gambling business will have a big impact too because you have good service and appearance and not because of a name. So, if you want to start to build a gambling business at least you don't need to think too much about the name first, because giving a name can be thought of at the end.
hero member
Activity: 2492
Merit: 548
8ombard - Pick, Play, Prosper!
I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
Yes, there is a need of connectivity. Even if the brand name doesn't have connectivity, it can be made successful through its functionality. If the particular platform have a reputed parent company, then the trust grows unlike the brand name. So, connectivity is more important for new one into the business.
hero member
Activity: 2590
Merit: 644
I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
^ Reading by other opinions and now I am thinking about this and it is probably right.
It could be both and why not, not only focus on the functionality, it should be on the brand name too, as far as I remember, there is someone making a thread of contest asking the name of their brand and they pick a good suggestion of the brand name. It seems it is very awkward if your brand name is not related to gambling or in crypto.
hero member
Activity: 2268
Merit: 581
In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.
If that is then why most casinos cant do it. Why they don't have both good functions and a good brand name? But, most casinos usually have one of it. Either their names are good enough but they have a not so good functionality or their functions are good but their names cant be on the same level but I think the one that can survive are the casinos with good functionality even if they don't have a good name because the functions are the ones that gamblers will use and not the names.

It's crazy if someone can spend time and money only to create a good brand name and ended up neglecting their site's functionalities. That would be an epic fail.
hero member
Activity: 798
Merit: 538
★Bitvest.io★ Play Plinko or Invest!
"brand" is important but if the site has problems (slow loading, bad UI and WD/DEPO problems) then potential customers will certainly run away and won't want to play on the site, so functionality is the most important thing.

On a normal circumstance, there should be site maintenance to keep it functioning and new feature should be introduced during this stages, its actually not about the brand name but the most important thing is the functionality of the site, one of the things i personally dislike about some sites is their being slow in loading a page, some will take a while before a page can be fully loaded and same is also when a function is been selected to process, it takes time as well which is quite discouraging, the simplicity and forwardness must be there to make it worth it.
sr. member
Activity: 2618
Merit: 439
Hey there. There are a lot of great crypto gambling platforms both with great name and flawlessly functioning websites. But the key to a functioning gambling platform is a good developing partner. If you need one you surely should turn to them for help https://exio.tech/crypto-casino-platform/
Who are you actually ? because you are posting this site all over the forum and checking your  whole post history ? it looks like you are the sole team that advertise this site.

https://bitcointalksearch.org/user/markrobins-12-3459326

______________________________________________________________


I go for Both , Gambling Brand name and of course Functionality . because i love seeing good names but i also seek for a best function .
hero member
Activity: 1498
Merit: 974
Bitcoin Casino Est. 2013
A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.
I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.

This should be something that casinos think afterwards, plus you do not really need to consider what you have at that point, just consider the situation at hand which should be getting better website, then you can think about the name.

If you are already planning to make a franchise to the known gambling platform in some instances I guess it's a higher chance to get already the trust of the users but if you are planning to create your own platform and then make your name through using the good quality of product and services also having different promotions and marketing strategy by that players now will stay and create a good feedback.
legendary
Activity: 2338
Merit: 1124
A gambling brand name is the force of attraction most casinos operators sees in attracting gamblers to their site, we all know that uniqueness in brand name is as well important to both the gambler and the casinos operators, some brand names have meaning behind the name used and same also is applicable to the functionality of those casinos and sport sites, gamblers needed to derive reasonable satisfaction in their services as aspected, with this good experience they might be able to make reference for a good recommendation.
I agree that brand name matters but the discussion here is not if it is a good idea to have a good brand name or not, the discussion is that is it more important to have a better functionality or a better name. Which is clear to me to be fair, if you have a better site functionality then not such a great brand name wouldn't mind. Even primedice started years and years ago and they didn2t care about such a name, and after getting super rich they acquired the name stake.

This should be something that casinos think afterwards, plus you do not really need to consider what you have at that point, just consider the situation at hand which should be getting better website, then you can think about the name.
legendary
Activity: 840
Merit: 1004
Site functionality is of great importance to me. You can get a an attractive brand name but if your site is not functional then you would loose customers. Site functionality would lead to a good brand name. We have seen gambling sites with some awful names becoming very successful because of the quality services that is driven by site functionality. It's like buying a new BMX car that is not functioning properly. Yes BMX is a good brand but you would not buy another BMX car because of the problems you have experienced. And you would even discourage others from buying BMX cars.   
member
Activity: 259
Merit: 17
Your brand name will stay with the casino for all of its existence in fact people are buying a brand name for thousands of dollars, and site functionality can be upgraded, change, and modified, but the brand name is something you build up in the industry.
Gambling operators should come out with the best brand name that is easy to recall and easy to memorize and associated with gambling and should give its players and investors many things to stay on like a good casino with a lot of great features.
hero member
Activity: 2926
Merit: 570
Leading Crypto Sports Betting & Casino Platform
In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.
Right.
They're both supporting each other and one can just go alone for a temporary period of time but still, in the long run, they have to be together for a successful casino to make.
Good branding should be supported by the functions of the casino and if it's not then that would pull each other down. Or on the opposite, it should push each other up.
hero member
Activity: 2828
Merit: 767

In short branding and site functionality supplement each other.  This two factor must not be neglected in order to gain the most positive result.  Think about a scenario where branding is prioritized but site functionality is poor, customer will not be satisfied and may leave and never come back due to the unsatisfactory experience.  If that happen, spending so much in branding will be in vain.
Unsatisfying experience or bad one's would definitely be creating that kind impressions which would really be making out conclusions which would lead into rejection or being ignored because once people do find out some bad experience then they won't really tend to comeback that's why as a business owner then you should be minding of yourself on how you would gonna give a best experience to those people in the market.

Don't let yourself focus on a single point like branding name should be good and ignoring the quality of the site which you should really avoid.
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