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Topic: Gambling Brand Name or Site Functionality? Or Both? - page 15. (Read 3854 times)

legendary
Activity: 2366
Merit: 1624
Do not die for Putin
A brand is built overtime. If they have great functionality and design they will be retaining the clients and building brand by word of mouth and by reviews and comments on the internet. You eventually need some advertising to consolidate the brand and make the business grow at a pace to beat the competing casinos. It is a mix you need to get to be know and know for good things.
member
Activity: 1162
Merit: 58
I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .
That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.
We have seen some site that has Good brand but ended up being scamming , after some years of activities .

So still it is the service and function that we must consider  , we can play in the existing site that needs  no checking .

because they existed long years with trust worthiness .
hero member
Activity: 812
Merit: 560
Why compromise one aspect when you can do both?  Gambling brand name is as important as its functionality.  Brand name can be able to fish new players while Site functionality can make its player stay.  So I do think that both Brand name and site functionality is important.

the two is as important as the game itself, some gamblers seek to look into the functionality of the site, how it works before placing a bet while others can easily got attracted from the first approach onbthe brand name, so it is very necessary to choose a brand name that will be captivating enough such that the gamblers can't forget or find it difficult to pronounce, this are the first representation of a gambling site that most gamblers get attracted to.
legendary
Activity: 3094
Merit: 1127
Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.
Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.
Sometimes if you do have that kind of criteria on where you do only look for site name and making out conclusions whether its a good or bad one basing on that then it wont really be that precise
or simply you would really be missing out lots of good sites considering that not all would really be able to get that good domain name where they do really ending up on getting that not too catchy
but its not really that a bad idea to check out on every aspects because site name is just a front cover up but you havent really seen something which more deeper which
is a must before making out conclusions.
full member
Activity: 1134
Merit: 140
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.
You made some great points. But now, they're mainstream, targeting the worldwide audience and no longer just Crypto community. Their names are on Clubs Jerseys and Stadium Billboards. The consequence of their .io choice is that they're now losing chunks of their marketing efforts.

Countless of tech startups started with .io as smart choice as you said, but quickly discovered it's not so smart in today's .com dominated world. Most of them end up buying the .com version at high prices when they discovered the massive leaks in traffic. Some who seems to not care are just suffering in silence.

The smart choice would have been to acquire the .com version and redirect it to the main domain.
So that would be a double domain that they will be using there? I think I have seen a site that works like this. When you click on the link, the link then changes after a few seconds when you are already on the main page. It happens when a site just did a renovation. They change almost everything but they left their old domain name untouched.

I agree on you that the dot com domain is the most popular and being used by the many and yes it can be a little costy than the dot io. dot io on the other hand is also gaining popularity. Not just in websites but many games now have an io on their names ex. agar.io. Sportsbet.io is now successful and they can now afford a dot com domain but like you said they can always retain the old one.
legendary
Activity: 2338
Merit: 1124
Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.
but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.
This is basically what we all agree on; it is important to have a great functionality and that is the most important thing, running that website with great functionality is the second most important thing, and having a great brand name is also important. Nobody is saying that name is unimportant, of course it is important and if you have a great name then it will definitely be a great situation.

However, if you do not have a great name, but have a great functionality and run the website amazingly then you could still end up with a great business as well. So, it is not a make or break, unlike functionality which is a make or break importance.
sr. member
Activity: 546
Merit: 261
Moonbet.io
Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.
Not yet without reputable name some casino can't be trusted, but how to get trusted casino from participants just have good design and brand names, but last rule is not really important how ever bad names on gambling trough great design and keep process instant withdrawing or deposit fund keep interested gambling platform. But when have good brand name and site function normally give good view and opinion from member how to tell story for the other gambler moving to this site.
legendary
Activity: 1862
Merit: 1046
It is both important and business gambling owners know that they can't just focus on one as it will not be balance and they need to balance both to run a successful gambling site although if they are new I don't think they  can expand immediately their brand name so it is important that they should have at least function and focus later on in brand name.
hero member
Activity: 2604
Merit: 816
🐺Spinarium.com🐺 - iGaming casino
Again, we are talking about new sites.

I'm sure you won't end up using a new site with a horrible name just to test their quality of service. Will you?
What kind of horrible name do you mean? Can you tell me for example? I am sure they will still use something related to gambling names. The casino will not use xmkeuwk.com or liorxklru.com or else and promote the site. They will use something name that has a word gambling in the front or end of the domain.

Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing  now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing  .
That's what I meant. We already have trusted casinos on this forum and I guess we don't see those casinos based on their domain name but on how they serve their users because that's the most important thing. The casino also knows that choosing a domain name may matter but if it is not accompanied by service, then it will be meaningless. As long as they still give the best for us, then that's enough.

but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.
Yes, it would be better to have a brand name because it will give more trust to its users. But it will come back to their service and support. I think casinos that don't have good brand name domains can also provide better service than other casinos.
hero member
Activity: 2660
Merit: 651
Want top-notch marketing for your project, Hire me
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.
Without a reputable name, a casino cant be trusted? I wonder where you get that impression.
It will be nice if a casino has a great brand name, excellent functionalities and quality designs but 99% of all gamblers don't care about a great brand name since the name used by the casino was new and has nothing to do with scam.
What gamblers care so much about are game fairness, quick withdrawal, fast customer support, bonuses, excellent functionalities, and quality designs. Gamblers will be happy to play in every casino that has all these features.
legendary
Activity: 2758
Merit: 1228
It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Hopw can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands

Not all advertise by signature campaign are good and we shouldn't make this as a basis because 1xbit still running their campaign and they had bad reputation here so. We need those both functionality and brand new to determine if they will became reputable or not. Maybe to avoid scam casino best to follow them here and also play only on old time casino because from there we can minimize the risk of getting scam.
legendary
Activity: 2240
Merit: 1993
A Bitcoiner chooses. A slave obeys.
You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot. Huh
This is a bit of a contradiction though, isn't it? I mean if you built world’s greatest website, that means you must have a good code as well. How could a place with a code that has more holes than a Swiss cheese, end up with getting to "world’s greatest casino" level without actually having a good code behind it?

This is why I believe that all these amazing websites we have in the crypto world also has great codes as well because that’s how they became great. If they didn't have that code, then while they were growing bigger, someone would have hacked them and got the money and bankrupt them, so in order to become big, you need to first have secure and good code.

Well, its like the saying goes: call a man a pig 100 times and he will start oinking.

Marketing tricks really do work miracles, especially on regular, unexpecting people. You can have the crappiest code in the world but as long as you make your website, or in this case, online gambling casino website look really good then people will flock towards it. So it just goes to show you should never put your trust in anything or anyone no matter how good you think it is. Just look at Terra Luna for example. Their "amazing" algorithm was audited, several thousand times and billionaires were investing into it.

What was the result? The algorithm had a weakness and that weakness was exploited. Nobody knew better.
legendary
Activity: 2814
Merit: 1192
It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

How can you have a reputable name if you're just starting your business?

OP said that many casinos here don't have a good brand name. What does it mean? They aren't trusted? The name of the casino is generic? You have to start somewhere, you can't have reputation right away and I believe most casinos here are reputable, especially those that run signature campaigns for a while.

You can see that a casino is doing well and has money if they can afford to advertise. At the same time a casino that scams will not be allowed to advertise here without serious backlash like negative trust.

Functionality is more important, but I don't see any problems with currently available casino brands
hero member
Activity: 2548
Merit: 769
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.
All reputable casinos were created once. And they hadn`t reputable name that moment. Becoming a reputable casino is a long way, but in the start of this way new casino has good chances if it has nice site with different games, sign up bonuses, promotions for gamblers, fair play, etc.
The best choice is the casino with the Brand Name and good services, of course. But noname casino must have a chance too.
legendary
Activity: 2688
Merit: 1192
I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs,  functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

Brand recognition can be a powerful thing - choosing a clean, concise and relevant company name can certainly help your company grow quicker than having to buy in ever customer. Being able to easily pronounce the name is key if you want it to spread via word of mouth. Even the domain extension can play a part, more people will naturally know the .com domain extension as it has been around such a long time, however they may mistrust an obscure extension that they've never seen before. That being said, having all the basic functionality you see across every casino now is going to be essential, so you really need a good balance between these two factors.
hero member
Activity: 3178
Merit: 977
www.Crypto.Games: Multiple coins, multiple games
Both factors are very important when it comes to building a successful crypto gambling site, but functionality matters more when compared to the name if you ask me. These aren't the only factors that should be taken into consideration though.

Factors such as unique games, promotions, advertising etc should also be considered in this context.
legendary
Activity: 2338
Merit: 1124
You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot. Huh
This is a bit of a contradiction though, isn't it? I mean if you built world’s greatest website, that means you must have a good code as well. How could a place with a code that has more holes than a Swiss cheese, end up with getting to "world’s greatest casino" level without actually having a good code behind it?

This is why I believe that all these amazing websites we have in the crypto world also has great codes as well because that’s how they became great. If they didn't have that code, then while they were growing bigger, someone would have hacked them and got the money and bankrupt them, so in order to become big, you need to first have secure and good code.
legendary
Activity: 1960
Merit: 1026
A remarkable name is important, especially in this industry where companies are just alike in all reality. But I believe that it is the site functionality that will determine the quality output, thereby influencing customers to remember the brand even more because of the excellent experience and all.
full member
Activity: 378
Merit: 167
betfury
..If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity. ..
What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

I will go with both the name and the functionality of a gambling casino to be very important, I've seen a scenario whereby sone fake gambling site make use of fetish ways to use a brand name similar to the one having a good reputation just to deceive some newbies or unscrupulous gamblers, the name may appear identical with the one intended to launch into but with just a slight difference, that's why one needed to get conversant with the gambling site and its functionality incase of coming across any such type of it fake.
I agree, consumers will remember a name that is easy to say and accept. giant started with a name, casinos have fame, in the forum there are many companies that participate.
maybe even in some countries both print media or personal media dedicate the names of casino company names to be starred or other commercially just to paste the name in content or other written works. Partner and have fun with your favorite casino. And more colorful
hero member
Activity: 812
Merit: 560
..If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity. ..
What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

I will go with both the name and the functionality of a gambling casino to be very important, I've seen a scenario whereby sone fake gambling site make use of fetish ways to use a brand name similar to the one having a good reputation just to deceive some newbies or unscrupulous gamblers, the name may appear identical with the one intended to launch into but with just a slight difference, that's why one needed to get conversant with the gambling site and its functionality incase of coming across any such type of it fake.
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