Gambling Brand Name or Site Functionality? Or Both? - page 16.

lalabotax

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

..If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity. ..

What is a "great name" like?
I think that every gambling platform has its special name and the name is unique enough. And of course, the name is commonly the representative of the platform itself. Whatever the name, if that is something that is easy to understand and not complicated, why not?
the most important thing is the functionality of the platform, security, games, fair, T&C, interface, 24/7 CS Support, Live Support, responsibility, and also other elements. these criteria may be too much but that is what we need when considering choosing one of the gambling platforms.

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Quote from: Mauser on May 18, 2022, 08:34:04 AM

Of course both of the two are important, but if you want to compare casino name to site functionality, I would say the site functionality is 10 times more important. A good casino name should have not been used in the past, has no bad vibe to it, and relates to gambling. A good name is only there to make the customer interested and intrigued. Once he visits the casino website it's up to the layout and games to keep the customer gambling. A good layout can compensate for a bad name, but not the best name in the world will compensate for a bad layout. Without a intuitive and easy to use layout the gambler will feel uncomfortable and look for an alternative. The online casino market is very competitive and many of the older casinos have well-established websites. A new casino needs to offer atleast the same amount of comfort.

A good name is to attract attention but functionalities is the main factors that affects the business, gamblers always look for satisfactions and securities, the main point here is to find the suitable venue to enjoy and be entertained and yet be capable of depositing and withdrawing money without encountering any problems.

There are many competitions around and newcomers to this business need to follow or to exceed from how the current and trending favorite sites are doing, they need to compete and bring gamblers to their business.

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Quote from: Cling18 on May 18, 2022, 08:43:00 AM

Both are important but brand and designs are way to attract more players. It's actually part of the advertising strategy. However, people look for different aspects when it comes to picking a gambling site but as for me, it's the reputation and good service that really matters. Well-established casino sites don't focus a lot on graphics but rather on how they will keep their players' trust.

When have good brand and design will interested and have credit value except have one only like good design but less reputation with brand. Still difficult finding with casino have both good design and brand, some time have good design but very bad on brand or reputation. But have we found woth good brand and reputation but bad design make as beginner when trying gambling, face difficult which one place for betting, withdrawing and other option function.

Cling18

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both are important but brand and designs are way to attract more players. It's actually part of the advertising strategy. However, people look for different aspects when it comes to picking a gambling site but as for me, it's the reputation and good service that really matters. Well-established casino sites don't focus a lot on graphics but rather on how they will keep their players' trust.

Mauser

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Of course both of the two are important, but if you want to compare casino name to site functionality, I would say the site functionality is 10 times more important. A good casino name should have not been used in the past, has no bad vibe to it, and relates to gambling. A good name is only there to make the customer interested and intrigued. Once he visits the casino website it's up to the layout and games to keep the customer gambling. A good layout can compensate for a bad name, but not the best name in the world will compensate for a bad layout. Without a intuitive and easy to use layout the gambler will feel uncomfortable and look for an alternative. The online casino market is very competitive and many of the older casinos have well-established websites. A new casino needs to offer atleast the same amount of comfort.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Do the two really have to be mutually exclusive? I find that you can't have a successful casino brand identity without good site functionality.

For years, every online casino site out there had bright splashy big, bold neon 'Welcome To' logos plastered across their home pages. Big splashy neon logos are, of course, great for attracting attention, but there is a big difference between the brand drawing people to the website, and the site actually being useful and engaging.
People like to gamble, that's a given, but what happens after they arrive at your site, after they have clicked on your flashy advert, and after they have watched your slick, high-quality, video?
You probably don't want them to go away disappointed and won't they need to actually use the site before they can make an informed decision on where to place their hard earned money? The importance of having good website functionality is something that I've always championed, and something that most people with any kind of online business will agree.

coin-investor

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It should and it must be both, go check the top casinos here in the industry and you'll see that they are a combination of the two Gambling Brand Names and Site Functionality, these two are the main ingredients to be a successful casino, although it is 70/30, 70% on functionalities and 30% on brand name it both added to the popularity and recognition of a casino, so casino developers should go for these two if they can because these two are a must.

lule29

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It must have both.
Without a reputable name, the casino can't be trusted, and without the good functionality of the website/application, it can't provide players with an enjoyable experience which will eventually lead to the loss of players.

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Quote from: michellee on May 17, 2022, 01:46:54 AM

Quote from: Chato1977 on May 16, 2022, 06:27:08 PM

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

but of course it is better if they have a Best Brand in name or Domain plus the factor of good service and function will be the best interest of the gamblers like us.
combination of both will make us worth trusting this coin lol.

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Quote from: michellee on May 17, 2022, 09:25:44 PM

Quote from: rodskee on May 17, 2022, 07:35:48 AM

Quote from: michellee on May 17, 2022, 01:46:54 AM

Quote from: Chato1977 on May 16, 2022, 06:27:08 PM

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.

Same why i only choose few casino to play , because I am not about the Domain but for the service and support , those few casino that i am playing now are the most trusted not only here in our forum but also in outside ?
yes there are many sites available but only some that i trusted my money and time , because those are very important to me so it is not good to waste for nothing .

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Obviously, should be both as that's necessary. While having a good brand name, make it to the point that services are also good which should be the priority. It should not just end up as a good brand name but also with quality service. It should be balanced.

I know and of course, it should be a good service over < brand name but I doubt, more users will be attracted to the site if the brand name turned out ugly. Remember that we are talking about new sites here and even though these sites are true to their words, I won't try a new site with an ugly name based on my own view.

Quote from: michellee on May 17, 2022, 09:25:44 PM

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect.

Again, we are talking about new sites.

I'm sure you won't end up using a new site with a horrible name just to test their quality of service. Will you?

michellee

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Quote from: rodskee on May 17, 2022, 07:35:48 AM

Quote from: michellee on May 17, 2022, 01:46:54 AM

Quote from: Chato1977 on May 16, 2022, 06:27:08 PM

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

Yes, that's true. As long as the website's functionality can work well and the casino can provide good service, I don't think the domain or website name will have much effect. Gamblers seek legitimacy from a casino and, of course, good service from the casino to feel at home playing in that casino. We have also seen many examples of casinos that have become big and don't have a well-known brand because they started from the lower to build trust.

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Quote from: TribalBob on May 17, 2022, 07:00:48 PM

Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

Casino sites attract through events they set up with huge prizes to attract the community to their site. Second, they must have good service and fast site functions and a friendly website for users to be comfortable playing. I'm sure if that happens, they will get long term support by the community.

uneng

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Indeed not only brand name, but also design and colors matter, since the first impression is what sticks and will eventually lead the gambler to click a banner or link to access the website, especially if there are many casinos' options displayed at a reviews' site where all brands are shown side by side. If the brand doesn't wake gamblers' attention, functionalities will stay in second plan, as the person won't access the platform to see them all.

Someone might say functionality is what will bring the gambler to the casino, because that is the characteristic which allows casinos to be best rated. However, there are plenty of crypto casinos with very similar rates at the top of review lists. So what defines the casino the person is going to sign up? Of course the one they are more visually sympathetic for... Wink

lienfaye

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The site functionality should come first as your priority because thats how you can make gamblers stay playing on your casino.

Whats the point of having a good brand name if the functionality of your casino is not something that most gamblers expect and prefer?

But anyway, like most users said here, if you can have both then that would be even better. Thats not a guarantee to have a successful casino but certainly its a stepping stone to achieve it.

TribalBob

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Brand is the beginning of the popularity of a site or item, then the function of the site
but in gambling the two factors support each other

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Agree with your because several casino gambling site not looks great design and confused if as beginner when try that casino site, actually not good design make us difficult how to begin gambling on some casino gambling site between casino games or sport betting games. No doubt with majority gambler looking for trusted casino site without see how good design or not, but if have any casino with good design and easy understanding first time play have good credit points from participants and will enjoyed all games on that casino gambling platform, but when getting difficult to understand which one site for deposit and withdraw or playing games will leave that casino.

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Quote from: 24Kt on May 17, 2022, 04:24:58 PM

Quote from: nakamura12 on May 17, 2022, 01:54:40 PM

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

If you are a casino owner, you want the best for your business. So a catchy name may have an advantage, however, the impact is short and only at the beginning. The players are looking more on the functionality when they want to stay long with the casino. So to keep your players, you should continuously improve the functionality of the site as once they got screwed, they may not come back or even worse, spread negative word to his friends or colleagues.

^ As for now, sometimes I think the brand name is not that really important as a gambler because I usually look at the functionality of the gambling casino, the reputation, the game feature, and most especially those promotions that they had. But of course yes, a good brand name has an advantage that something catchy to the eye of the gamblers. For the best result if you are a gambler owner and wanted to start, choose a good brand name that matches your gambling casino.

Ojima-ojo

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Both have the same level of impact on the business if a casino has a good name and an awesome functionality success will become easy and before you know it the casino will become a reputable one. And if one is absent among the two that you pointed out it equal to nothing.

24Kt

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Quote from: nakamura12 on May 17, 2022, 01:54:40 PM

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

If you are a casino owner, you want the best for your business. So a catchy name may have an advantage, however, the impact is short and only at the beginning. The players are looking more on the functionality when they want to stay long with the casino. So to keep your players, you should continuously improve the functionality of the site as once they got screwed, they may not come back or even worse, spread negative word to his friends or colleagues.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 16. (Read 3841 times)