Gambling Brand Name or Site Functionality? Or Both? - page 17.

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Quote from: nakamura12 on May 17, 2022, 01:54:40 PM

It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

I think there are still a lot of gamblers that's good and focused with less functionality but are reputable and trusted. There are casinos that don't have much games yet they've made their reputation at a great size and known for years even until today.

Different preferences do matter if you're making a casino and what you should take as suggestion from the potential people that might stay on your casino. And that's true, nothing beats having both of it but the other factor has to come first.

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It is good to have a good gambling brand name but most gamblers want site functionality. Who would want a gambling site with less functionality?. In my opinion, it is much the same to a gambling site with many issues. Even reputable casinos and sportsbooks have issues too so that's the best choice though but both is much better.

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Quote from: Synchronice on May 17, 2022, 09:21:16 AM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

You can't increase brand awareness immediately, it takes patience, great marketing and personality, you should give your brand a personality. What is the first thing that comes to your mind when you see a black carbonated drink? Probably Coca-Cola or Pepsi. A lot of companies can make such a carbonated drink and a lot of companies produce drinks similar to Coca-Cola and Pepsi but these two did and still do so well in marketing that they have established a great Brand.

I think new casinos don't have great brand names but they try to come up with excellent functionalities and designs to cover their defects and attract customers. Your marketing is worth nothing if the product is garbage itself. That's why I think that it's logical for low-budget casinos to invest their maximum in functionalities, performance and web design to offer you a great experience. After years, an ever-improving great user experience with great marketing strategies can help companies to establish a reputable brand identity.

This is the right way to do it, if the marketing campaign is great but there is no substance behind it then it is going to fail, because even if you could attract a great deal of customers they will leave when they realize the casino is not good at all.

It is better at the beginning to invest in the functionality of the casino and offer the best experience possible to the gamblers and let them to talk to other people about your casino, and once you have established a good amount of loyal customers and good functionality then you can create a good marketing campaign to try to make your profits to go up even faster.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Just like any other book, what truly catches the attention of a potential buyer is the subject, title, and cover of its book. While this may sound outrageous, the famous idiom "do not judge a book by its cover" was born. The same principle applies in gambling website- the name in itself should be catchy, like it gives gamblers an idea on what to expect on the gambling website.

Just to give you a few examples, blackjack.fun is a gambling website named after the famous card game "black jack" so you would expect that some of its games are mostly focused on it. Again like you mentioned, it is indeed better to invest or at least brainstorm on the name of a gambling website so you could attract more users in the process.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Well, think of it in this way if you have an ordinary domain name, it will automatically become the brand if you provide quality gambling services on your site. On the other hand, if you have a very nice looking brand type domain name but fail to attract people to your site, you will not be able to generate traffic and gain customers only based upon your domain name.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Good domain names are expensive as they are easily searchable. A domain name can cost more than building a whole casino or sports betting site, that is why many think it wasn't worth it and so what if you get that cool name or popular name but if your website is still shit? People aren't still going to deposit and play, so for me it was the site functionality is what matters the most and then it can be followed by the design.

So, many gambling sites here whose name isn't that great but still managed to be on top. With the money they have now, they can now afford to buy a good domain name but still they didn't do it. They think that their old site name is their lucky charm.

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Quote from: jrrsparkles on May 17, 2022, 09:13:04 AM

Quote from: Dripstoil on May 17, 2022, 06:51:02 AM

Quote from: jrrsparkles on May 17, 2022, 06:03:28 AM

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Domain names can be cheap as well as too expensive but its totally irrelevant in my opinion, lets assume a gambling site spend millions of dollars to buy specific domain which contains the name bitcoin to it which doesn't give any guarantee that the site will perform good and attract lot of players simply because it have the name Bitcoin with it, while a random word can be popular over time by giving best user experience and seamless gambling performance.

One the domain name created already a good quality of services and gain a reputation the value of it becomes surge and expensive for me ideal to have a good functional and reliable website first because by that it will create the trust already of the users and the Domain now create a name to be part of the top tier platforms.

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If you mean the title I think the name of the site is your must with a few main advantages that should be highlighted in the title section, but if the overall content should explain the unique concept of that casino site that makes them different from other sites, actually there are many but what I saw they are more showcasing events with amazing prizes for attracting players.

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Both. Successful casinos that are already considered as household names would surely have their casinos on the cutting edge of technology, and will have most functionalities spec'd to the max for players to enjoy and go back to. Sometimes though, casinos that already established a name for themselves do not live up to people's expectations, but still if you want to have a good time and enjoy your money's worth, choose a casino that will give you the sense of security not only because of the name of the casino, but also because they have features and functionalities that are among the best in the industry.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

You can't increase brand awareness immediately, it takes patience, great marketing and personality, you should give your brand a personality. What is the first thing that comes to your mind when you see a black carbonated drink? Probably Coca-Cola or Pepsi. A lot of companies can make such a carbonated drink and a lot of companies produce drinks similar to Coca-Cola and Pepsi but these two did and still do so well in marketing that they have established a great Brand.

I think new casinos don't have great brand names but they try to come up with excellent functionalities and designs to cover their defects and attract customers. Your marketing is worth nothing if the product is garbage itself. That's why I think that it's logical for low-budget casinos to invest their maximum in functionalities, performance and web design to offer you a great experience. After years, an ever-improving great user experience with great marketing strategies can help companies to establish a reputable brand identity.

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Quote from: Dripstoil on May 17, 2022, 06:51:02 AM

Quote from: jrrsparkles on May 17, 2022, 06:03:28 AM

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Domain names can be cheap as well as too expensive but its totally irrelevant in my opinion, lets assume a gambling site spend millions of dollars to buy specific domain which contains the name bitcoin to it which doesn't give any guarantee that the site will perform good and attract lot of players simply because it have the name Bitcoin with it, while a random word can be popular over time by giving best user experience and seamless gambling performance.

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Quote from: Dripstoil on May 17, 2022, 06:51:02 AM

Quote from: jrrsparkles on May 17, 2022, 06:03:28 AM

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Well, if it is about domains, you just only spend a little amount on a domain that you like, but the problem is if it is already taken, meaning you can't have it now. But still, domain names are really important because this is where people will easily recognize and remember it. Having invested in it is great. But the main thing that you should be working on is the site functionality because it can still work if you have a bad domain, but with site functionality, that is where the gamblers will be getting back into your website to play.

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However, if the brand has been around for quite a long time, will the site still be able to attract gamblers?!!!
But overall, I disagree with the idea that a gambling brand name can help a site to be more popular and successful. In fact, it's not only about gambling, but also about any business. If you want your business to be more successful and attractive to gamblers or buyers in general, then it is better for you not to use your own name as the name of your business. Your business should be known as a brand, and your brand will gain more popularity due to its originality, uniqueness and not because it was named after the owner or someone else!!!And it is the same thing with online gambling. If a site name is just used because of personal reasons, then it won't do any good for the site from the point of view of its popularity.

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A good name and good site are both equally necessary. But in my personal point of view, it would be crucial to focus first on the functionality of the site since it would determine the quality of service that you can provide, hence the customer experience and loyalty. Likewise, investing on marketing your name is also important because then you would be recognized, and even more if your site is proven to be good, which would really benefit you through recommendations and word of mouth marketing.

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There are a lot of options to get a good domain name because there are a lot of extensions now that you can use, .com is always preferable, ,net .org or even . place or .ai is still a good extension that you can use for a casino so if your domain name is not available in popular extensions check out other extensions and spend some time, Namecheap will offer a lot of extensions to choose from.

But once you establish your domain name be sure you have the needed features to make the players stay or your effort to pick the right domain name will go to nothing, functionalities are very important more important than domain, but you have to try to get both.

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Quote from: ipanks on May 17, 2022, 05:11:48 AM

Buying a brand domain name will be too expensive. Hence, I think using a regular domain name will be enough for them because they can allocate the money to other things such as giving promotions, hiring a security team, upgrading their site to a better specification, etc. They can also focus on the site functionality than search for the brand domain name.

Yes because all they need to prove is their capacity to pay winners, to conduct advertising and events , to give bonuses and to bring Good support to their players , those are the point that must a gambling site have , and it is not the Domain because there are some people or company that making money here as they have already registered the good domain in the past and now need to sell it for great profit.
so just create a domain even if this is a Best to remember , but prove your capacity so gamblers will always bring your name into their mind.

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Quote from: aioc on May 17, 2022, 07:23:33 AM

Quote from: Dripstoil on May 17, 2022, 06:51:02 AM

Quote from: jrrsparkles on May 17, 2022, 06:03:28 AM

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Doesn't matter we got OP's message and what he wants us to discuss, every project developer wants a connection to their potential clients or players and it will start at the right domain name, the project developer wants something that will ring a bell, and make them come to the site, you may have good success for them to come to the site but if they will not see the functionalities of what they are looking for a casino, a domain name is useless, to make money you must make new players loyal players and functionalities and features are what will make them loyal members.

If the gambling platform is just newly created I guess its ideal if they made focus on the site functionality by this they can get a lot of new users to their platform to play and after that, they will now create a good reputation with it by that you can now create a good quality of services and become the known brand of the gambling platform. If OP talking about the domain name its not too much necessary as a need domain name because its all about the quality of services can give.

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Quote from: michellee on May 17, 2022, 01:46:54 AM

Quote from: Chato1977 on May 16, 2022, 06:27:08 PM

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

I get bought and support your points here because in is indeed that names or Domain does not guarantee any good return for the gambling world instead it is the functionality or the behavior and the attitude of this site that will bring trust from the players.
we as gamblers already knew this is not the right manner to deposit or play but it is the legitimacy and the truthfulness of the site.

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Quote from: Dripstoil on May 17, 2022, 06:51:02 AM

Quote from: jrrsparkles on May 17, 2022, 06:03:28 AM

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Doesn't matter we got OP's message and what he wants us to discuss, every project developer wants a connection to their potential clients or players and it will start at the right domain name, the project developer wants something that will ring a bell, and make them come to the site, you may have good success for them to come to the site but if they will not see the functionalities of what they are looking for a casino, a domain name is useless, to make money you must make new players loyal players and functionalities and features are what will make them loyal members.

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Quote from: jrrsparkles on May 17, 2022, 06:03:28 AM

What do you mean by brand name?...

The right phrase would have been "Gambling Domain Name" vs Site Functionality.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 17. (Read 3841 times)