Gambling Brand Name or Site Functionality? Or Both? - page 18.

AicecreaME

sr. member

Activity: 2436

Merit: 455

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Having a great name for your gambling business will definitely matter. It is one of the most crucial things to think upon the moment you are starting to do your business outline. A good brand name and tagline will help you encourage and entice customers. Make sure it will be catchy and easy to remember. Most importantly, you must ensure that there's no one who is using the brand name your are thinking of using. If you are already decided, you must register it so that the name will be copyrighted to you. I don't know for sure if every place has this requirement, but here in our country, it is needed.

Having a good website functionality will certainly play a big factor too in getting clients as well as retaining them. You should offer the best quality of service to your players so that they would stay because every penny they bet is worth for the service they get. You should not just focus on the name or site functionality when you could actually do both. Find the perfect balance of the two and surely your website will be in par with other reputable casinos there is.

jrrsparkles

sr. member

Activity: 2520

Merit: 280

Hire Bitcointalk Camp. Manager @ r7promotions.com

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

What do you mean by brand name? When you pick and name and make it as a brand then also popular then it is what it is so the name really isn't necessary to be attractive while most casinos are having the right name I guess related to the gambling site but the gamblers will look for the features so called functionality that is where the site need to spend their maximum effort to bring it as one of the best casino out there.

ipanks

hero member

Activity: 1610

Merit: 507

Buying a brand domain name will be too expensive. Hence, I think using a regular domain name will be enough for them because they can allocate the money to other things such as giving promotions, hiring a security team, upgrading their site to a better specification, etc. They can also focus on the site functionality than search for the brand domain name.

Dripstoil

member

Activity: 180

Merit: 65

Quote from: khaled0111 on May 16, 2022, 06:50:28 PM

Quote from: Dripstoil on May 16, 2022, 01:36:07 AM

Sportsbet.io is a bad name choice

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

You made some great points. But now, they're mainstream, targeting the worldwide audience and no longer just Crypto community. Their names are on Clubs Jerseys and Stadium Billboards. The consequence of their .io choice is that they're now losing chunks of their marketing efforts.

Countless of tech startups started with .io as smart choice as you said, but quickly discovered it's not so smart in today's .com dominated world. Most of them end up buying the .com version at high prices when they discovered the massive leaks in traffic. Some who seems to not care are just suffering in silence.

The smart choice would have been to acquire the .com version and redirect it to the main domain.

PrinceVisser

jr. member

Activity: 47

Merit: 1

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Most of the websites from my country have crappy functionality, full of bugs websites but they spend a ton of money on Ads and brand awareness.

yayayo

legendary

Activity: 1806

Merit: 1024

Some gambling site cannot afford to have a gambling brand name since it might be too expensive although there is an advantage for that but if you don't have a brand name you need to create one for yourself meaning you need to start from scratch. About the Brand name or function I would rather go on a gambling site that has a good function and not only about name.

ya.ya.yo!

wiss19

sr. member

Activity: 2296

Merit: 348

Maybe we think they have a bad name but for the owner or to some people, it was a nice and catchy name already. There is also a meaning behind it on why the owner choose that name while there are a couple of casino that rebrand their name to a new one and I can agree that their new name is much better now that before.

Apart from name, the site functionality and the design are also both important. Why only have one or two when you can have all three of them? We should not miss the chance of becoming a good casino. It was all or nothing now. I know we can always start again if ever we fail but that is going to give us another cost, so why not take things seriously on your first try?

VanityWallets2015

hero member

Activity: 1498

Merit: 506

For me great functionality since if you have brand name but you have poor functionality I don't think people are going to play in your website but having a good functionality but you don't have a name I think even it is slow, you will gain name and reputation based on your functionality but if you are really good business owner you would focus on brand name and functionality.

Johnyz

full member

Activity: 2086

Merit: 193

Quote from: khaled0111 on May 16, 2022, 06:50:28 PM

Quote from: Dripstoil on May 16, 2022, 01:36:07 AM

Sportsbet.io is a bad name choice

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

Sportsbet is indeed a great name and you can easily understand the services they are offering to us, most probably this one can easily attract sports bettor. Well, there are some site with the weird names and yet they have a good site and they are consider as one of the best site today. For me, Brand name is not a big thing because it is still better to have a better system but of course you can have this both if you have a good marketing team.

michellee

hero member

Activity: 2604

Merit: 816

🐺Spinarium.com🐺 - iGaming casino

Quote from: Chato1977 on May 16, 2022, 06:27:08 PM

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

That's right. Having a well-known brand does not necessarily guarantee it will become a recommended casino because it will depend on how it can satisfy the users. If they can provide satisfaction, that is more than enough for the users and they will always remember that casino so they will recommend it to others or their friends. Users will also be aware of that because it is not a certainty to be able to become a casino that can get a reputation.

ralle14

legendary

Activity: 3346

Merit: 1914

Shuffle.com

It's good to have a decent brand name but I wouldn't focus on it too much since you can always change it in the future for convenience once your casino starts having enough success. With that said it's better to prioritize functionality and other stuff that would keep the players interested since it wouldn't matter if you get a good name but you're lacking on the other parts which could put you at a disadvantage since some players might get discouraged from playing knowing your casino is struggling to keep up with the competitors.

khaled0111

legendary

Activity: 2702

Merit: 3045

Top Crypto Casino

Quote from: Dripstoil on May 16, 2022, 01:36:07 AM

Sportsbet.io is a bad name choice

I beg to differ.
Firstly, sportsbet is the brand name which is a cool one, imo, and easy to remember. Sportsbet.io is just their main domain name. Secondly, most crypto related websites use the .io TLD therefore sportsbet.io is in fact a smart choice of domain name since their target audience are crypto users.

Chato1977

member

Activity: 1162

Merit: 58

I care nothing about the Brand name because i have found some of those who has good name but scammer , instead i always seek for the site functionality because this will save me from scamming and continues my gambling gaming .
so best not to fell from name instead look for the legitimacy .

Lanatsa

hero member

Activity: 2968

Merit: 687

Quote from: TimeTeller on May 16, 2022, 03:52:33 PM

Quote from: Lanatsa on May 16, 2022, 03:32:49 PM

Quote from: Fivestar4everMVP on May 16, 2022, 02:22:25 PM

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

But even if you have both, good name and good functionality, those are not assurances that you will hit in the market.
It would take time before you will see about the performance of the site. It takes a lot of work from the team to create a decent casino to go to.
Why do you think some of the casinos in the forum survived? It is not because once they launched their site, they just leave their players.
It is because they have continuity plans, frequent promotional activities and contests, good VIP rewards program, visible support and others.
So the work is not only at the beginning, but as you can see, active casinos in the forum have activities also that keep their players at bay.

Yes, nothing is assured when it comes to success of your business because there are other things which are needed for you to do so Ex. Marketing .. You do really need this thing to work out to for some exposure

and attention seeking kind of step where its really crucial for a business like this which one of the contributing factors for a business to succeed.

The thing you should mind off is on how you do give out the best experience for gamblers in the community without any hassle and having that seamless transactions/interface and so forth.

TimeTeller

hero member

Activity: 2744

Merit: 588

Quote from: Lanatsa on May 16, 2022, 03:32:49 PM

Quote from: Fivestar4everMVP on May 16, 2022, 02:22:25 PM

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

But even if you have both, good name and good functionality, those are not assurances that you will hit in the market.
It would take time before you will see about the performance of the site. It takes a lot of work from the team to create a decent casino to go to.
Why do you think some of the casinos in the forum survived? It is not because once they launched their site, they just leave their players.
It is because they have continuity plans, frequent promotional activities and contests, good VIP rewards program, visible support and others.
So the work is not only at the beginning, but as you can see, active casinos in the forum have activities also that keep their players at bay.

Lanatsa

hero member

Activity: 2968

Merit: 687

Quote from: Fivestar4everMVP on May 16, 2022, 02:22:25 PM

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

Good brand name and functionalities should really be your main target as a business owner yet you shouldnt really miss out if you do really have that opportunity on doing so, since this business is really coming or going

for long term the quality of its services should really be minded off in terms of entertainment that they could give into the community.If you do have both things then high chances that you would really be getting

significant recognition or popularity if they have done it well but all would really be that not an assured thing.

Tumanggor

full member

Activity: 1050

Merit: 109

1xBit.. recovered their reputation

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

to be honest, I also noticed what makes a gambling site successful it has a lot of players, apart from having a good name, they also have perfect functionality

functionality is of course in the first place which makes a gambling site attractive to users, security and reputation are in second place while the name is in third imo

Eureka_07

sr. member

Activity: 1764

Merit: 260

Binance #SWGT and CERTIK Audited

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

It depends on you. But I it would be better if the design and everything you can find in the casino that you will create should be related to your branding name. It's better but not that necessary, though it is part of the branding.
After having the final business name, do all the functionalities you need. Make sure that everything is working well.

To make it short, it should be both. But depends on your priority and strategy.

Fivestar4everMVP

legendary

Activity: 2422

Merit: 1083

Leading Crypto Sports Betting & Casino Platform

It is perfectly OK to go with both, a great brand name and great functionalities is always the best, but in a situation where one has to fail, then it must not be great functionalities because a name, no matter how unique, beautiful or classy it is, is still nothing without a good functionality.
So personally, I think it is great to have a good name and good functionality to go with it, but in a case where one must go for the other to stay, then let the name go and let the functionality stay.
This is my personal opinion.

fiulpro

hero member

Activity: 1890

Merit: 831

The functionality is the most important ofcourse there are certain casinos that have to make sure to have 'advertising' even before they can see proper crowd. The advertising is very essential and can be the game changer and that's how you actually get 'branded'.
Essential advertising is the key to having a good gambling site during 2022 since the completion is excessively high and there are also other factors like the pandemic making it the ideal choice of the gamblers as well. Therefore I do think that before you wait for the crowd, you have to set aside a sum to make sure that your site is well recognized and trusted as well do that you can always have the benefits of both brand name and functionality.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 18. (Read 3841 times)