Gambling Brand Name or Site Functionality? Or Both? - page 19.

goldkingcoiner

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

You could be running the worlds most famous, most popular and most visited online gambling casino in the world but that does not mean squat when your code has more holes than a swiss cheese. I would never put my money in an online casino/sports betting platform which had bad functionalities and bad design. Even if the design seems lazy or outdated, thats a big red warning flag to me. There is no such thing as "too big to fail".

But that being said, I have never heard of a popular casino with bad functionality or bad design. Such casinos do not become brand names in the first place so the point is moot. Huh

bitbollo

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I think a lot depends on what kind of players/gamblers you want to attract to your business.
Having a successful brand can attract players who are more interested in promotions. On the other hand, a site with more functionality can attract more experienced players.
a bit like what happens with the world of linux and other operating systems ...

robelneo

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This thread is a good reference for those who want to start their own casino or other projects that are targeting a specific industry, this thread is relevant to other industries as well, as domain or brand name is important the administrators should focus on functionalities and features it is that will establish their brand, service or product and make other users recommend them to other customers as well and besides there are a lot of extensions already if you cannot find it on .com, try .ai, net or any other extensions.

Wexnident

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Functionality. The brand name would bring in customers in the short term but it would definitely not make them stay for the long term. Functionality, on the other hand, may take longer in trying to spread its name and invite customers BUT if players do decide to play, they'd probably stay 9/10 times if they don't have any other preferred site. If you can do both then I guess why not, but if not, then functionality should take a higher priority than the brand name. It's putting the cart before the horse scenario here imo.

stomachgrowls

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Quote from: Dripstoil on May 16, 2022, 04:20:24 AM

Quote from: Doell on May 15, 2022, 11:58:12 AM

A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

I personally see a gambling website with wacky domain name as a fly by night company that only wants to make bucks off the Crypto community. The reason is because if you're thinking of ever taking your business mainstream, you should be thinking holistically about your brand equity.

Not all gambling site which does have wacky domain name does signifies automatically as fly by night.You could really that determine whether a site do run a serious business

or you could already see its intent whether its just temporary or tending to scam out if they had accumulate enough funds from users.
Why would need to choose in between two if you could have both? In running a business then you should consider quality and your brand or site name.

Ebede

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Quote from: Crypto Library on May 15, 2022, 07:20:13 AM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms that here that doesn't really have great brand name. While some do have both. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

In my opinion I think this is necessary but not that much. Because I think at the beginning no one know you by your name , every one choose you by your work and reputation.
That's why I think this is not that much import for a starting of a gambling website or casino .

I stand to correct small things and also tell you that good name is good reputation why bad name is bad reputation and their is a why you have global name that is moving well and before such name will be circulating every where theirs some thing that is attached to it and i will tell you that your good performance is what brings good reputation. Site suppose to have good name before it will have influence to customer and partners

Dripstoil

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Quote from: Doell on May 15, 2022, 11:58:12 AM

A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

I personally see a gambling website with wacky domain name as a fly by night company that only wants to make bucks off the Crypto community. The reason is because if you're thinking of ever taking your business mainstream, you should be thinking holistically about your brand equity.

Pmalek

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Both the name and the functionality of the site is important. I personally prefer more attention be given to site functionality. You can easily forgive the casino for having an unusual or even a bad name, but you will never forget a negative experience you had playing there.

It's difficult to get a good domain these days. There are numerous casinos out there already, but there are even more taken domain names. Just try to create a meaningful combination using "bet" as a domain and see for yourself. Almost everything you can think of has already been taken.

bitterguy28

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you can attract players with brand name that is good to hear and read , but the problem is would you manage to make them stay that long? because the only thing that would make them happily playing is when you can satisfy them with your site functionality .

but better to have them both? why not right?

Imagine a Good name with Great functionality ? that is more even better than a normal gambling site.

PX-Z

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Quote from: Dripstoil on May 16, 2022, 01:36:07 AM

Because majority of users believe every serious site should end in .com. that way, Stake is gaining 100% of it's advertising potential.

It's advantage to have .com domain extension in many ways but it's not necessary you need it especially if not available already. There are lots of domain extension used by different casino like .live, .fun, .games and etc. yet they do better than the .com domain extensions.

Quote from: Dripstoil on May 16, 2022, 01:36:07 AM

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

When you see the adverts the logo is in there, people might have only remember glimpse of it but its enough to compare between sportsbet.io, the .com.au and the .com domain. They are different platform and user base in the very first place.

Check their stats in similarweb and you'll see that the .io you're talking has great advantage of everything in the stats.

Although there is a .com.au domain extension of sportsbet which shows as the first rank in search page when searching "sportsbet" but still it's not be a hindrance to steal the visitors of .io website. It's because of the .au since it's considered as australia plus its not bitcoin related casino so bitcoin-interested visitors will eventually exit the page after accessing it.

michellee

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I prefer to choose a website that has functionality because if a casino decides to use a gambling brand name, that name has already been taken by others so when they still want to use it, they need to spend money to take it back. If they can develop a functional website that can bring satisfaction to the gamblers so they will come back and not think about the name of the website even if the casino is not using a gambling brand name.

But I do not deny that using a gambling brand name, can make people easy to remember the site. Besides that, using a new brand name for a new casino will not be a problem since the casino can use the promotion to attract the gamblers to come to their site.

slaman29

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Quote from: Dripstoil on May 16, 2022, 01:36:07 AM

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

Agree and disagree. Sportsbet.io focuses on Bitcoin/crypto gambling, and anyway comes up 2nd on Google if you type it. The first one is Australia based so anyone clicking on it will find either they can't play there, or they can't deposit Bitcoin.

Then they'll go down to Result #2 which takes them to Sportsbet.io

Sportsbet.com.au is just as hard to type as Sportsbet.io

Desmong

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Quote from: KennyR on May 16, 2022, 01:42:57 AM

Having a brand name is different from creating a brand. Most of the gambling platforms create brands than working on a brand. Having a brand is like, always giving the efforts to make the name popular whereas creating a brand is working on the product and services. This automatically gets evolved as a brand, now the product along with the brand gets popularity. For this reason majority of the gambling platforms as well as other businesses prefer to create brands than having a brand.

So what do you consider most, brand or functionality of the platform? Just like you have written, many gambling platform here has the brand which is very competitive. Functionality is what comes next after looking for a platform with a good brand. I do consider it as one of my prerequisite for choosing a good platform cause I tend to know what it tend to offer in term of functions and what I'm able to get by using it. This is another aspects that attract gamblers most to a platform.

KennyR

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Having a brand name is different from creating a brand. Most of the gambling platforms create brands than working on a brand. Having a brand is like, always giving the efforts to make the name popular whereas creating a brand is working on the product and services. This automatically gets evolved as a brand, now the product along with the brand gets popularity. For this reason majority of the gambling platforms as well as other businesses prefer to create brands than having a brand.

Kakmakr

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It is not always possible to find a great name for a casino, because most good names are already taken. Also, some .com domains are very expensive, because people bought the domain to sell it at a profit. Roll Eyes

The domain name is very important, because people should look at the name and immediately link that name to gambling. Just look at Stake.com / Rollbit / WinDice / Sportsbet ...etc. you look at the name and you know it is a gambling related site. (Google "Dice" or "Sport betting" and you will most probably end up with a link to their site) Wink

Dripstoil

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Quote from: davis196 on May 16, 2022, 01:11:09 AM

Can you mention a few crypto casinos that have a great brand name and a few that don't have a great brand name?
I think that almost all big crypto casinos have great brand names. They have great functionality as well. Maybe that's why they became so big.
The obvious answer to your question is that both a good name and good functionality/design are a key factor for the success of every crypto casino and sports betting platform. The problem is that having a "good brand name" is something subjective. Some people could like the name of one website,while others could dislike that name.

Yes I can mention some. Let me just mention two most popular here.

1. Stake.com is a super great name and I'm sure they spend few millions bucks to acquire it. Now, they're the major sponsors of Watford FC in England. The advantage of such premium name in .com is that whenever the name appears on the board or people see Stake on Watford Jersey, they'll simply type Stake.com.

Because majority of users believe every serious site should end in .com. that way, Stake is gaining 100% of it's advertising potential.

2. Sportsbet.io is a bad name choice because it end in the less popular .io which very few users outside the tech community are aware of. Now they're sponsoring, I think, Southampton FC. The downside of such name is that whenever people sees it on advert boards, they usually type Sportsbet.com instead of Sportsbet.io even though there's .io attached to the name everywhere. But people still ignore it and type Sportsbet.com.

As a result, Sportsbet.io is believed to be losing 30-60% of their offline advertising potential.

These two are real examples of Good name and not so good brand name.

davis196

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Can you mention a few crypto casinos that have a great brand name and a few that don't have a great brand name?
I think that almost all big crypto casinos have great brand names. They have great functionality as well. Maybe that's why they became so big.
The obvious answer to your question is that both a good name and good functionality/design are a key factor for the success of every crypto casino and sports betting platform. The problem is that having a "good brand name" is something subjective. Some people could like the name of one website,while others could dislike that name.

Eternad

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Using common logic, The answer will be balance on both brand name and functionality. Brand name is responsible for attracting many customers to play on the website because it's the front runner of the business to exposed the product in the public. A good brand name can attract customers despite the product and functionality is shit but the reason why they need to be balance is because site functionality will make the new players stay and build an organic growth. A casino without good functionality will just create a temporary hype and soon will forgotten once there's new site offers much better functionality and good brand. Being balance will make the casino stay alive in the competition.

Poker Player

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It is very simple: a good brand name can help attract customers, but those customers if the room sucks, they won't come back, whereas functionality is what keeps customers coming back (apart from other things, like good promotions). So, for me they are both important, but if I had to prioritize I would do it with functionality, and look for other ways to attract customers.

peter0425

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Name nowadays is hard to have because most of good names for gambling is already in existence so if you wanted to Have both then maybe you need to spend good amount to purchase from those who had the good names.

And about functionalities ? it is given mate because if you are a gambler you will not just look for a name because even scammers uses good name but instead we will seek for the better functions, but if you can handle both then this is much better .

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 19. (Read 3841 times)