Gambling Brand Name or Site Functionality? Or Both? - page 20.

Jawhead999

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Quote from: Nrcewker on May 15, 2022, 08:57:55 PM

To be honest enough, people don’t join the site by seeing it’s name quality.
It’s the marketing made by the site, for which many people knows about the site and joins the site.
Once they join the site, they see the types of games, the features of sites and if they like it, they visit frequently.
Here the branding of the gambling site doesn’t play an important role according to me.
All is to be done by the gambling site is that, they need to provide transparency with their customers.
Willing to hear other people’s opinions on this.

Many people judge the book by it's cover, we can't blame them since the gambling name is the first impression before they can open the site. Usually a odd gambling name will lead you to think the sites isn't created by professional and scammy. I have seen some odd gambling name in this forum and they're mostly scam or become dead sites, though their sites created quite well and have many providers.

Personally, I'm prefer to site functionality rather than gambling name, but if we look from the experience... gambling name is more important for the first impression.

Nrcewker

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

To be honest enough, people don’t join the site by seeing it’s name quality.
It’s the marketing made by the site, for which many people knows about the site and joins the site.
Once they join the site, they see the types of games, the features of sites and if they like it, they visit frequently.
Here the branding of the gambling site doesn’t play an important role according to me.
All is to be done by the gambling site is that, they need to provide transparency with their customers.
Willing to hear other people’s opinions on this.

South Park

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

This is nothing new, for example back in the day Hollywood stars used to change their names and used an artistic name in order to gain more recognition among the public, but lately many artists are just using their real names without caring too much about this, the truth is that the name is not critical for your success, if you want to create a good casino you need way more than a name, like innovative games, fast withdrawals, accepting a lot coins, fast server, good GUI, fast customer service and a very long list of characteristic in which the name of the casino is at the very bottom of that list.

stomachgrowls

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Quote from: 24Kt on May 15, 2022, 05:55:56 PM

Quote from: stomachgrowls on May 15, 2022, 05:38:59 PM

~

I also agree that site or brand name is just secondary when it comes to the consideration of the gambling owner. Because the name is not very important if you already have a fully operational site. The players themselves won't notice the name if the site is already established. They will look on the services itself and how they treat their players. The name may have temporary impact but the sustainable to look at is how well the site is performing and how they are serving the gambling community.

Somehow cant really be denied that having a nice name could really give out that catchy feeling or interest of people around which the first impression would might be that this place is a good one

but on the time that they had surfed and find out that the site isnt something interesting or not good then they would just fled away thats why product relevance or service would be the best thing

for you to enhanced as a gambling site owner.You might have not really a good looking or hearing site name but the offer you are giving is something good then
you could really be having the chance.

24Kt

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Quote from: stomachgrowls on May 15, 2022, 05:38:59 PM

When running a business then both things could give out significant impact but i do rather focus more about functionality because this is where all things to be judge by the community whether its a good

one or not and despite on having a bad or non catchy gambling site name but they found out that the games or services offered are great then they would mostly be ignoring its sites name and get used
to it as long they could able to have a good gambling experience then this is what matter the most and the rest would be secondary in line of concern.

I also agree that site or brand name is just secondary when it comes to the consideration of the gambling owner. Because the name is not very important if you already have a fully operational site. The players themselves won't notice the name if the site is already established. They will look on the services itself and how they treat their players. The name may have temporary impact but the sustainable to look at is how well the site is performing and how they are serving the gambling community.

jossiel

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I am not an operator or owner of a casino. But IMHO name comes after your reputation when it is built throughout the time.

So if you want to have a great name, you need to start it out with excellent service which includes the customer support and the usual ones likes withdrawals and bonuses offered.

And as much as possible, solve customer problems asap.

stomachgrowls

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

When running a business then both things could give out significant impact but i do rather focus more about functionality because this is where all things to be judge by the community whether its a good

one or not and despite on having a bad or non catchy gambling site name but they found out that the games or services offered are great then they would mostly be ignoring its sites name and get used
to it as long they could able to have a good gambling experience then this is what matter the most and the rest would be secondary in line of concern.

crzy

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An attractive name can bring more gamblers to your site but of course having a good system is also a must so for me better to have both since putting up an gambling site is not easy at all so its better to be sure that you can attract more players that can help you become one of the trusted site. Its also better to have a name that can easily be remember, plus a unique promotions that is only available on your site, this way gamblers will surely come.

iv4n

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Quote from: BitcoinPanther on May 15, 2022, 12:16:27 PM

Why compromise one aspect when you can do both? Gambling brand name is as important as its functionality. Brand name can be able to fish new players while Site functionality can make its player stay. So I do think that both Brand name and site functionality is important.

Can't agree more?! Why focus on one thing?! I guess there's something in focusing on one thing, but people like things with more functions, and people love when all of them work well!
I guess OP should look at other casinos and how they operate, and how many features they have! It takes time and a lot of money to create something good in crypto, that can attract players!
In the end, it's not just name and functionality, there's marketing, affiliate programs, and many other stuff that can help casino to get more players!

BitcoinPanther

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Why compromise one aspect when you can do both? Gambling brand name is as important as its functionality. Brand name can be able to fish new players while Site functionality can make its player stay. So I do think that both Brand name and site functionality is important.

Dunamisx

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs.

It not really about the name and brands but rather what service they offer for the gamblers, some service were just exceptional by many casinos who has made it very easy and well simplified to navigate through their site, i believe that the gambler should be the judge to how suitability a particular sport betting platform is base on his experience on their service as what you admires many not be the desirable taste of another gambler.

Doell

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A brand name will become popular if the website has different functionality special a variety of functionality, actually the name depends on how much you promoted before. Prizes that will attract more gamblers to visit, the brand name is actually important to remember as well but functionality is more important in my opinion.

cabron

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Back when search engine are so much of help in finding businesses, the exact match domain was given importance by business plans. Today, online businesses rely only to advertising networks to make their own brand. If you plan to have a good name, you will end up buying a premium domain name for the website which could cost 6 figures today.

Stake.com isn't the greatest name but it has EMD, great design and advertised well in the forum which is why its well known.

Bitcasino.io for example ranks the first when you search "bitcoin casino" That's a great name unfortunately, reputation was tainted which is more important than the name.

serjent05

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I always believe that having a good brand name is a must to make an impression on the client. It is a good thing when someone gets interested just by hearing or reading your gambling brand name. While site functionality shouldn't be taken for granted because it is the core thing to make the client stay and be a regular player. So I think we should make both the brand name and site functionality appealing to clients.

acroman08

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both

having a great brand name that is compatible with what your gambling site offers is great. though when it comes to which one is more important, it is the site's functionality since that is what gamblers will be looking for when they are playing on your gambling site. your brand name won't matter if your website's functionality is subpar.

maydna

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As for the name and brand, I think it will follow the trust given by the users because many of those casinos started from scratch and are constantly trying to improve their services. The essence of it all is how a business can provide services to its users so that they can come back.

I guess if they can provide the best for their users, it can make them come back to play and spend a lot of money at that casino. But if the casino can provide both, a good name and site functionality, then all the better.

Flexystar

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Usually fame follows eventually if you are going to have best casino on the market. I have seen so many gambling sites going from zero to million worth valuation. If you starting from the scratch then definitely you will have to be competitive and give something different to the users. Promotions are like on going process. There are bunch of names on the forum itself who are giving away through different promotions, whether its daily competition or free spins or some promo codes! They are all active like crazy here and keeps attracting the user and don't let them forget that they exist.

So that is the part where fame or branding comes in.

Jody.Drummer

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The name is important but quality is also much more important than putting forward the name, but the essence is not comparable to the nickname. In my opinion 75% of the quality of the casino is the main thing while the remaining 30% can be divided into several parts: for massive promotions, services, and methods of deposit and withdrawal that match the expectations of gamblers.

YOSHIE

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

My understanding if you talk about gambling sites, a very important function is (Brand), in business the brand has an activity and has an important function that is very important to introduce and easy to remember by the public.

Example:
Someone wants to play gambling by mentioning a brand name, they will recognize and understand that the gambling site has a good and bad reputation in their view, meaning: they know, by mentioning the brand, they know how the site works.

Brand is an important role in gambling sites, for example you hear the A & B gambling brand, what is in your mind, surely you think luck and vice versa, brand is the best strength in gambling sites.

gantez

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Good brand name is good though at least it gets the player to be attracted to the casino for the love of the name but functionality holds the gambler more because they will love the value in there. If you having good brand name and nothing found in the inside it means there you are losing the player. If having good function and better attractive games the gambler can still visit again because the real food is found inside.

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 20. (Read 3841 times)