Gambling Brand Name or Site Functionality? Or Both? - page 21.

Taskford

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Its more important to choose the functionality because if you just select branding you cannot still be satisfied on what you are doing since for sure you find something what you like and get dismayed for what you play. Compare functionality where you will get what you want to see on a casino and you will just forget the branding since over all you get satisfied.

pawanjain

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I generally give priority to the functionality of the site. I am more of a technical person and value the technology over the brand name.
It's good to have both but if not then at least the functionality should be good.
If a site has good functionality then it doesn't take more time to get the brand name famous.
Over time, many people starts using the site and given that there are positive reviews more number of users start using the site on daily basis.

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

There are some unusual gambling company names out there, but what you tend to find if you've been in the domain business a while is that all the good domains are taken. Even if they're not being actively used, people will happily sit on a quality domain for years trying to scalp a sale or even just make money from advertising. They're also super greedy in the prices that they want, even if they might never have a chance at selling it ever again. However it is possible to achieve a lot with a mediocre or slightly above average domain, or an obscure domain extension, if you have everything else behind the casino/sportbook set up effectively. Like you say, if it has taken you great expense to set everything else up, you should really go for the best domain possible to acquire - but it's all about trade-offs.

judeafante

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A developer should strive to get both, the domain should be synonymous with a casino or gaming or just close to it, but functionalities are what will define a casino because that's what gamblers came here for, they want good features, responsive support, bonuses and giveaways, this what makes a casino popular, and this what makes them competitive in the market.
I have seen domains that have nothing to do with casinos but they still stand out.

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Quote from: robelneo on May 15, 2022, 07:00:17 AM

Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

~snip~

If you can have both why not, brand name is important if you look at the domain marketplace people are buying thousands of dollars worth of domain just to get it because branding is part of marketing, it starts here a great project always start in a brand name, but what is a brand if the functionalities are not what gamblers are looking for.
A great project should have both, a brand name is what makes them come but functionalities are what will make them stay.

Agreed, both branding and functionalities should be considered when starting up an online gambling casino especially with the number of competitors right now.
However you should also consider promotion and events for your gambling casino as casino are considered to be generous with their clients. You can start a gambling platform with a random brand name and a casual functionalities but can still have a lot of clients coming in due to being generous thru events and promotions.
Still, having most of the qualities that your client would like to see is the best way to start up your gambling casino.
By the way, this is just my opinion and I am not a gambling operator but a humble and degenerate gambler.

Crypto Library

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms that here that doesn't really have great brand name. While some do have both. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

In my opinion I think this is necessary but not that much. Because I think at the beginning no one know you by your name , every one choose you by your work and reputation.
That's why I think this is not that much import for a starting of a gambling website or casino .

robelneo

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

If you can have both why not, brand name is important if you look at the domain marketplace people are buying thousands of dollars worth of domain just to get it because branding is part of marketing, it starts here a great project always start in a brand name, but what is a brand if the functionalities are not what gamblers are looking for.
A great project should have both, a brand name is what makes them come but functionalities are what will make them stay.

Odusko

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Quote from: Dripstoil on May 15, 2022, 06:11:54 AM

What do you think? I'd like to understand the mindset of some gambling operators and startups What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Both equal the same to me because excellent functions and good branding also represent the image of the casino and aside from that we also have a reputation of the team for how transparent there are in administering the site because their the operator of both functionality and good site name. So as a start once you can combine all these characteristics in your casino I can assure you that the casino will rise among its competitors and steady improvement.

Desmong

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Having a fantastic brand name is also part of the marketing plans that will attract more gamblers to join a particular gambling platform. Everything does not only end in having a brand name. You also work on functionality also that everything can be balance. The functionality aspect is what keeps a gambling to continuously using a platform. If functionality is bad or not competitive, then more gamblers might join but won't stay long.

Dripstoil

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I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.

What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?

Topic: Gambling Brand Name or Site Functionality? Or Both? - page 21. (Read 3851 times)